Publications

We study attention processes to brand, price and visual information about products in online retailing websites, simultaneously …

We study attention processes to brand, price and visual information about products in online retailing websites, simultaneously …

This study analyses player migration from traditional to mobile videogame platforms. A human migration framework, the …

Currently, consumers display what is known as omnichannel behavior, that is, the combined use of digital and physical channels …

Consumers are increasingly combining distribution channels, both between purchases and when completing the same purchase in the …

In pursuit of a more efficient shopping experience, consumers are using a growing combination of distribution channels, in what has …

A first step in many decision-making processes is a search for information. This paper focuses on the means consumers use to access …

To gain the competitive advantage needed to survive and compete in an environment led by large distribution chains, small-scale …

Private sales clubs are a novel service institution arising out of the Internet’s ability to allow an exclusively online channel …

A fundamental distinction between goods and services is that in the retailing of goods and some services the costs of production and …

The purpose of this study is to identify customer-specific differences in a general model of e-loyalty taking into account the …

This paper addresses empirically two issues. One is whether or not basic marketing relationships at the establishment level are robust …

Since the advent and rapid diffusion of the Internet, the subject of consumer channel choice has attracted a large amount of research, …

This paper aims to examine the way in which consumers integrate experts’ opinions into their own evaluations of a selection of …

This paper contributes to the knowledge of the impact of the multi-channel strategy by analyzing its effects on one key aspect of the …

Intense price competition, diminishing product differentiation and the difficulty of attracting new customers increase the relevance of …

The objective of our study is to analyze how regularity and frequency of purchase affect price and discount sensitivity in brand choice …

In this paper, we analyse the importance of consumer knowledge and its moderating effect on the use of extrinsic cues to make product …

In the retail food sector, databases generated by customer loyalty programs are becoming increasingly important. The information stored …

This paper brings together two bodies of literature. One of them is a literature on the special role of the consumer in retailing. The …

This study analyses the importance of extrinsic attributes in the customer’s choice of the white asparagus category, paying …

In this paper we use an Artificial Neural Network Model for the analysis of the brand choice problem in a high-penetration …

This paper follows a line of research opened up by a series of authors who use a marketing approach for the study of retail service …

Retailers who wish to make decisions for a single store and have access to the scan- ner data of all purchases and to the scanner data …