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Retailing strategy

In this project we explore relevant aspects for the management of services, prices, assortment and promotions in retail distribution.

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Mónica Cortiñas
Professor of Marketing

Publications

The objective of our study is to analyze how regularity and frequency of purchase affect price and discount sensitivity in brand choice …

In the retail food sector, databases generated by customer loyalty programs are becoming increasingly important. The information stored …

This paper brings together two bodies of literature. One of them is a literature on the special role of the consumer in retailing. The …

In this paper we use an Artificial Neural Network Model for the analysis of the brand choice problem in a high-penetration …

This paper follows a line of research opened up by a series of authors who use a marketing approach for the study of retail service …

Retailers who wish to make decisions for a single store and have access to the scan- ner data of all purchases and to the scanner data …