Margarita Elorz | Mónica Cortiñas

Recientes

Omni-channel users and omni-channel customers: a segmentation analysis using distribution services
What Do My Channels Provide to My Customers? Omni-Channel Customers versus Mono-channel Customers and the Impact of Distribution Services
Omnichannel Behaviour: Definitions and Covariables
Omnichannel Behaviour: Definitions and Covariables
Omnichannel Behaviour: Definitions and Covariables
Omnichannel Behaviour: Definitions and Covariables
Omnichannel behavior: Definitions and covariables
Omnichannel behavior: Definitions and covariables
Private Sales Clubs: A 21st Century Distribution Channel
The role of distribution services in omnichannel segmentation
The Role of Distribution Services in Multichannel and Omnichannel Behavior
The Role of Distribution Services in Multichannel and Omnichannel Behavior
Channel Choice in the 21st Century: The Hidden Role of Distribution Services
Creación de sarisfacción y lealtad en nuevos canales: Private Sales Clubs
The Impact of Market Environments on Marketing Relationships
The Impact of Market Environments on Marketing Relationships
The role of Purchase Regularity and Purchase Frequency in Price and Discount Sensitivity
The impact of product category knowledge on consumer use of extrinsic cues - A study involving agrifood products
The use of loyalty-cards databases: Differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders
The demand for and the supply of distribution services: A basis for the analysis of customer satisfaction in retailing
La importancia del atributo origen en la elección de productos agroalimentarios. El caso del espárrago de Navarra
El Problema De Elección De Marca en una Categoría Compleja: Aplicación de una Red Neuronal Artificial
Loyalty cards: Are retailers ignoring non-card-holder behaviour?
Retail Store Loyalty Management via an Analysis of Heterogeneity of the Service Elements
The Use of a Retail Store Database for Brand Choice Analysis