Ongoing project on the impact of Artificial Intelligence in marketing.

Analysis of attention to visual stimuli in e-commerce through eye-tracking techniques.

How do mobile platforms impact the videogame industry?

What does omnichannel behavior mean? What implications does it have for retailers?

What are the differences between the marketing of products and services?

Distinctive characteristics of the commercialization of products in the agri-food sector

Services, prices and promotions in retail distribution

Recent & Upcoming Talks

We study attention processes to brand, price and visual information about products in online retailing websites, simultaneously …

In pursuit of a more efficient shopping experience, consumers are using a growing combination of distribution channels, in what has …

Seminario en el marco del Máster Universitario en Dirección de Marketing