Publicaciones Recientes

The Role of AI Chatbots in Enhancing Customer Experiences Across the Retail Journey

Encyclopedia of Artificial Intelligence in Marketing

Exploring unconscious user responses to affective computing in interactive prototypes: a consumer neuroscience study

Behavior & Information Technology

From familiarity to acceptance: The impact of Generative Artificial Intelligence on consumer adoption of retail chatbots

Journal of Retailing and Consumer Services

Impact of process and outcome quality on intention for continued use of voice assistants

Spanish Journal of Marketing - ESIC

Voice-activated personal assistants and privacy concerns: a Twitter analysis

Journal of Research in Interactive Marketing

Attention to Product Images in an Online Retailing Store: An Eye-Tracking Study Considering Consumer Goals and Type of Product

Journal of Electronic Commerce Research

Impact of seller- and buyer-created content on product sales in the electronic commerce platform: The role of informativeness, readability, multimedia richness, and extreme valence

Journal of Retailing and Consumer Services

Teachers’ attitudes towards chatbots in education: a technology acceptance model approach considering the effect of social language, bot proactiveness, and users’ characteristics

Educational Studies

Self-report measure of dispositional flow experience in the video game context: Conceptualisation and scale development

International Journal of Human-Computer Studies

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