Impact of process and outcome quality on intention for continued use of voice assistants

Spanish Journal of Marketing - ESIC

paper
Purpose – This paper aims to understand how the perceived usefulness of voice assistants (VAs) is affected by the perceived quality of the process (interaction) and the outcome (information). The authors also aim to determine the extent to which the perceived usefulness of VAs improves the perceived privacy associated with their use and increases users’ intention to continue using them. Consumer technology innovativeness is included as a personal trait moderator, to compare the results between tech and nontech innovators. For this purpose, the authors use the framework of the uses and gratifications theory (U&GT).
Authors

Álvaro Saavedra

Raquel Chocarro

Mónica Cortiñas

Natalia Rubio

Published

December 8, 2023

Citation

BibTeX citation:
@article{saavedra2023,
  author = {Saavedra, Álvaro and Chocarro, Raquel and Cortiñas, Mónica
    and Rubio, Natalia},
  title = {Impact of Process and Outcome Quality on Intention for
    Continued Use of Voice Assistants},
  journal = {Spanish Journal of Marketing - ESIC},
  volume = {28},
  number = {4},
  pages = {402-419},
  date = {2023-12-08},
  url = {https://www.emerald.com/insight/content/doi/10.1108/SJME-12-2022-0251/full/html},
  doi = {10.1108/SJME-12-2022-0251},
  langid = {en}
}
For attribution, please cite this work as:
Saavedra, Álvaro, Raquel Chocarro, Mónica Cortiñas, and Natalia Rubio. 2023. “Impact of Process and Outcome Quality on Intention for Continued Use of Voice Assistants.” Spanish Journal of Marketing - ESIC 28 (4): 402–19. https://doi.org/10.1108/SJME-12-2022-0251.