Image credit: Photo by Henry Desro on Unsplash

Image, Brand and Price Info: do they always matter the same?

Image, Brand and Price Info: do they always matter the same?

Abstract

We study attention processes to brand, price and visual information about products in online retailing websites, simultaneously considering the effects of consumers’ goals, purchase category and consumers’ statements. We use an intra-subject experimental design, simulated web stores and a combination of observational eye-tracking data and declarative measures.

Publication
In ETRA 2019 ACM SYMPOSIUM ON EYE TRACKING RESEARCH & APPLICATIONS. ETWEB
Avatar
Mónica Cortiñas
Professor of Marketing