Photo by v2osk on Unsplash

Visual attention in e-commerce

Photo by v2osk on Unsplash

Visual attention in e-commerce

In this ongoing project we use eye-tracking techniques to analyze the processes of attention to the website in electronic commerce.

Avatar
Mónica Cortiñas
Professor of Marketing

Publications

We study attention processes to brand, price and visual information about products in online retailing websites, simultaneously …

We study attention processes to brand, price and visual information about products in online retailing websites, simultaneously …

Currently, consumers display what is known as omnichannel behavior, that is, the combined use of digital and physical channels …

Talks

We study attention processes to brand, price and visual information about products in online retailing websites, simultaneously …

Los consumidores a lo largo de su proceso de compra se comportan de forma omnicanal combinando canales físicos y digitales en …

Criptomonedas desde el punto de vista del valor para el mercado.