Image credit: Pixabay

What attention is paid to the elements in an online retailing store?: An Eye-Tracking study of the product area

Image credit: Pixabay

What attention is paid to the elements in an online retailing store?: An Eye-Tracking study of the product area

Abstract

We study attention processes to brand, price and visual information about products in online retailing websites, simultaneously considering the effects of consumers’ goals, purchase category and consumers’ statements. We use an intra-subject experimental design, simulated web stores and a combination of observational eye-tracking data and declarative measures.

Publication
In 20th Conference European Association for Education and Research in Commercial Distribution
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Mónica Cortiñas
Professor of Marketing