In this ongoing project we use eye-tracking techniques to analyze the processes of attention to the website in electronic commerce.
Photo by v2osk on Unsplash
Visual attention in e-commerce
Photo by v2osk on Unsplash
Visual attention in e-commerce
Publications
What attention is paid to the elements in an online retailing store?: An Eye-Tracking study of the product area
We study attention processes to brand, price and visual information about products in online retailing websites, simultaneously …
Image, Brand and Price Info: do they always matter the same?
We study attention processes to brand, price and visual information about products in online retailing websites, simultaneously …
Attention to Online Channels across the Path to Purchase. An Eye-Tracking Study
Currently, consumers display what is known as omnichannel behavior, that is, the combined use of digital and physical channels …
Talks
¿En qué se fijan los consumidores en un establecimiento online?: Un estudio de eye-tracking del área de producto.
En este trabajo se analiza el proceso de atención a la marca, al precio y a la información visual de los productos en un …
What attention is paid to the elements in an online retailing store?: An Eye-Tracking study of the product area
We study attention processes to brand, price and visual information about products in online retailing websites, simultaneously …
Uso del canal online en función del proceso de compra: Un estudio mediante análisis de fijación de la mirada
Los consumidores a lo largo de su proceso de compra se comportan de forma omnicanal combinando canales físicos y digitales en …
Monedas digitales; economía digital e IVA
Criptomonedas desde el punto de vista del valor para el mercado.
