Marketing Professor at Public University of Navarre (Spain)
Interests
- e-commerce
- Information technology
- Teaching innovation
- Amateur programmer
Education
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PhD Business Administration, 2003
Public University of Navarre
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BSc in Business Administration and Management, 1996
Public University of Navarre
Latest
- From traditional gaming to mobile gaming: Video game players' switching behaviour
- Editorial Note: Research Topic The Impact of AI-Enabled Technologies in E-commerce and Omnichannel Retailing.
- Teachers’ attitudes towards chatbots in education: a technology acceptance model approach considering the effect of social language, bot proactiveness, and users’ characteristics
- Videogame players' purchase behaviour of different types of in-game goods
- Omni-channel users and omni-channel customers: a segmentation analysis using distribution services
- Marketing en la era de Alexa: Cómo la Inteligencia Artificial está cambiando las relaciones entre consumidores y empresas.
- ¿En qué se fijan los consumidores en un establecimiento online?: Un estudio de eye-tracking del área de producto.
- What attention is paid to the elements in an online retailing store?: An Eye-Tracking study of the product area
- What attention is paid to the elements in an online retailing store?: An Eye-Tracking study of the product area
- Image, Brand and Price Info: do they always matter the same?
- What Are the Factors that Drive Traditional Videogame Players to Play Mobile Games?
- Attention to Online Channels across the Path to Purchase: An Eye-Tracking Study
- What Do My Channels Provide to My Customers? Omni-Channel Customers versus Mono-channel Customers and the Impact of Distribution Services
- Omnichannel Behaviour: Definitions and Covariables
- Omnichannel Behaviour: Definitions and Covariables
- Display Jupyter Notebooks with Academic
- Omnichannel Behaviour: Definitions and Covariables
- Concurso Acceso Cuerpos Docentes Universitarios.
- Uso del canal online en función del proceso de compra: Un estudio mediante análisis de fijación de la mirada
- Different channels for different services: information sources for services with search, experience and credence attributes
- Monedas digitales; economía digital e IVA
- Distinctive competencies and competency-based management in regulated sectors: A methodological proposal applied to the pharmaceutical retail sector in Spain
- Omnichannel Behaviour: Definitions and Covariables
- Distintos canales para distintos servicios: Fuentes de Información en Servicios de Búsqueda, Experiencia y Creencia
- Omnichannel behavior: Definitions and covariables
- Omnichannel behavior: Definitions and covariables
- Private Sales Clubs: A 21st Century Distribution Channel
- The role of distribution services in omnichannel segmentation
- The Role of Distribution Services in Multichannel and Omnichannel Behavior
- The Role of Distribution Services in Multichannel and Omnichannel Behavior
- Academic: the website builder for Hugo
- Channel Choice in the 21st Century: The Hidden Role of Distribution Services
- Creación de sarisfacción y lealtad en nuevos canales: Private Sales Clubs
- Fuentes de información y compra en los servicios de experiencia y creencia
- Customer heterogenity in the development of e-loyalty
- The Impact of Market Environments on Marketing Relationships
- Situational variables in online versus offline channel choice
- The impact of expert opinion in consumer perception of wines
- Estudio influencia del conocimiento de la categoría de producto. El caso del espárrago (de Navarra)
- The Impact of Market Environments on Marketing Relationships
- Heterogeneity of Outcome in the Consumer Evaluation of the Retail Encounter: A Post-hoc Segmentation Analysis in Structural Equation Models
- Understanding multi-channel banking customers
- The role of Purchase Regularity and Purchase Frequency in Price and Discount Sensitivity
- The impact of product category knowledge on consumer use of extrinsic cues - A study involving agrifood products
- The use of loyalty-cards databases: Differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders
- The demand for and the supply of distribution services: A basis for the analysis of customer satisfaction in retailing
- La importancia del atributo origen en la elección de productos agroalimentarios. El caso del espárrago de Navarra
- El Problema De Elección De Marca en una Categoría Compleja: Aplicación de una Red Neuronal Artificial
- Loyalty cards: Are retailers ignoring non-card-holder behaviour?
- Retail Store Loyalty Management via an Analysis of Heterogeneity of the Service Elements
- The Use of a Retail Store Database for Brand Choice Analysis