Image credit: Photo by Angel Santos on Unsplash

The Role of Distribution Services in Multichannel and Omnichannel Behavior

Project Multichannel Marketing: Recasting the Customer Experience
Image credit: Photo by Angel Santos on Unsplash

The Role of Distribution Services in Multichannel and Omnichannel Behavior

Roger Betancourt, Mónica Cortiñas, Raquel Chocarro, Margarita Elorz, José Miguel Múgica
Project Multichannel Marketing: Recasting the Customer Experience

Abstract

Publication
In International Seminar: Multichannel Marketing: Recasting the Customer Experience
omnichannel behavior e-commerce