Projects

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All Current Other

Análisis de las competencias digitales del docentes en el marco Digicomp

Ongoing project on the impact of Artificial Intelligence in marketing.

Analysis of attention to visual stimuli in e-commerce through eye-tracking techniques.

How do mobile platforms impact the videogame industry?

What does omnichannel behavior mean? What implications does it have for retailers?

What are the differences between the marketing of products and services?

Distinctive characteristics of the commercialization of products in the agri-food sector

Services, prices and promotions in retail distribution

Featured Publications

JRCS

Highlights: Review informativeness fully mediated the influence of product description informativeness on product sales. Review readability increases product sales and enhances the relationship between review informativeness and product sales. Multimedia richness, either from seller-created or buyer-created content, is positively associated with product sales. Extreme positive review valence enhances the relationship between review informativeness and product sales. As a product of the research process, the lexicons of video game attributes are developed.
PDF Project

Recent Publications

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(2022). Impact of seller- and buyer-created content on product sales in the electronic commerce platform: The role of informativeness, readability, multimedia richness, and extreme valence. JRCS.

PDF Project

(2022). A grounded theory approach to understanding in-game goods purchase. PLOS ONE.

PDF Project

(2021). Self-report measure of dispositional flow experience in the video game context: Conceptualisation and scale development. IJHCS.

PDF Project

(2021). From traditional gaming to mobile gaming: Video game players' switching behaviour. Entertainment Computing.

PDF Project

(2021). Editorial Note: Research Topic The Impact of AI-Enabled Technologies in E-commerce and Omnichannel Retailing.. Frontiers in Psychology.

PDF Project

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Recent & Upcoming Talks

The use of Virtual Assistants by businesses and consumers is increasing. The literature has studied the functional and cognitive …
Jul 12, 2022 3:00 PM — 3:00 PM Zaragoza, Spain
Project AIRSI 2022

En la actualidad, las Tecnologías de la Información y la Comunicación se utilizan en la vida cotidiana hasta el punto de que se han …
Mar 26, 2020 3:00 PM — 3:00 PM Cancun, México
Project GKA EDUTECH 2020

Charla en el marco de la jornada organizada por el Consejo Social de la UPNA: El mundo que viene (III). En representación del INARBE …
Oct 23, 2019 11:30 AM — 1:00 PM Pamplona, Spain
Project Slides
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