Mónica Cortiñas
Public University of Navarre
About
Marketing Professor
Interests
- Marketing
- e-commerce
- Information technology
- Teaching innovation
- Amateur programmer
Marketing Professor
Análisis de las competencias digitales del docentes en el marco Digicomp
Ongoing project on the impact of Artificial Intelligence in marketing.
Analysis of attention to visual stimuli in e-commerce through eye-tracking techniques.
How do mobile platforms impact the videogame industry?
What does omnichannel behavior mean? What implications does it have for retailers?
What are the differences between the marketing of products and services?
Distinctive characteristics of the commercialization of products in the agri-food sector
Services, prices and promotions in retail distribution
