Agricultural Marketing

Agricultural Marketing

In this project we explore the distinctive characteristics of agri-food products and the challenges of their commercialization.

Mónica Cortiñas
Professor of Marketing


This paper aims to examine the way in which consumers integrate experts' opinions into their own evaluations of a selection of red …

In this paper, we analyse the importance of consumer knowledge and its moderating effect on the use of extrinsic cues to make product …

This study analyses the importance of extrinsic attributes in the customer’s choice of the white asparagus category, paying …