Agricultural Marketing

Agricultural Marketing

En este proyecto exploramos las características distintivas de los productos agroalimentarios y los retos de su comercialización.

Mónica Cortiñas
Profesora de Marketing


This paper aims to examine the way in which consumers integrate experts' opinions into their own evaluations of a selection of red …

In this paper, we analyse the importance of consumer knowledge and its moderating effect on the use of extrinsic cues to make product …

This study analyses the importance of extrinsic attributes in the customer’s choice of the white asparagus category, paying …