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Agricultural Marketing

Agricultural Marketing

In this project we explore the distinctive characteristics of agri-food products and the challenges of their commercialization.

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Mónica Cortiñas
Professor of Marketing

Publications

This paper aims to examine the way in which consumers integrate experts’ opinions into their own evaluations of a selection of …

In this paper, we analyse the importance of consumer knowledge and its moderating effect on the use of extrinsic cues to make product …

This study analyses the importance of extrinsic attributes in the customer’s choice of the white asparagus category, paying …