Omnichannel Behaviour: Definitions and Covariables

PDF Project UV-International Seminar

Omnichannel Behaviour: Definitions and Covariables

Mónica Cortiñas, Raquel Chocarro, Margarita Elorz
PDF Project UV-International Seminar

Abstract

International Seminar: The Retail Challenge from Multichannel to Omnichannel Strategy

Date
Event
International Seminar: The Retail Challenge from Multichannel to Omnichannel Strategy
Location
Valencia, Spain
omnichannel e-commerce
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Mónica Cortiñas