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Voice-activated personal assistants and privacy concerns: a Twitter analysis
Purpose – This study aims to understand the extent of privacy concerns regarding voice-activated personal assistants (VAPAs) on …
Alzate, Miriam
,
Arce, Marta
,
Mónica Cortiñas
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Proyecto
Impact of process and outcome quality on intention for continued use of voice assistants
Purpose – This paper aims to understand how the perceived usefulness of voice assistants (VAs) is affected by the perceived quality of …
Saavedra, Álvaro
,
Chocarro, Raquel
,
Mónica Cortiñas
,
Rubio, Natalia
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Proyecto
Attention To Product Images In An Online Retailing Store: An Eye-Tracking Study Considering Consumer Goals And Type Of Product
The visual content of the product area is crucial in an e-commerce site. This paper studies the differences in attention to product …
Chocarro, Raquel
,
Mónica Cortiñas
,
Villanueva, Arantxa
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Impact of seller- and buyer-created content on product sales in the electronic commerce platform: The role of informativeness, readability, multimedia richness, and extreme valence
Highlights: Review informativeness fully mediated the influence of product description informativeness on product sales. Review …
Cai, Xiaowei
,
Cebollada, Javier
,
Mónica Cortiñas
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Proyecto
A grounded theory approach to understanding in-game goods purchase
Video game companies are increasingly diversifying their profit models. Rather than relying exclusively on the sale of video game …
Cai, Xiaowei
,
Cebollada, Javier
,
Mónica Cortiñas
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Proyecto
Self-report measure of dispositional flow experience in the video game context: Conceptualisation and scale development
The flow theory has been widely applied to explain video game players' gaming and purchasing behaviour. However, due to the conceptual …
Cai, Xiaowei
,
Cebollada, Javier
,
Mónica Cortiñas
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Proyecto
From traditional gaming to mobile gaming: Video game players' switching behaviour
This paper intends to uncover whether mobile gaming is complemental or substitutable to traditional gaming. A human migration …
Xiaowei Cai
,
Mónica Cortiñas
,
Javier Cebollada
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Proyecto
Editorial Note: Research Topic The Impact of AI-Enabled Technologies in E-commerce and Omnichannel Retailing.
Nota editorial para el Research Topic The Impact of AI-Enabled Technologies in E-commerce and Omnichannel Retailing.
Mónica Cortiñas
,
Carmen Berne
,
Raquel Chocarro
,
Frode Niilssen
,
Natalia Rubio
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Proyecto
Teachers’ attitudes towards chatbots in education: a technology acceptance model approach considering the effect of social language, bot proactiveness, and users’ characteristics
The appearance of Artificial Intelligence implementations, such as text-based virtual assistants (chatbots) in education is relatively …
Raquel Chocarro
,
Mónica Cortiñas
,
Gustavo Marcos
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Videogame players' purchase behaviour of different types of in-game goods
This study constructs a theory which explains how video game players purchase different types of in-game goods. Instead of formulating …
Xiaowei Cai
,
Javier Cebollada
,
Mónica Cortiñas
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Proyecto
Omni-channel users and omni-channel customers: a segmentation analysis using distribution services
Purpose. Consumers are increasingly combining distribution channels, thus displaying so-called omni-channel behavior, both to complete …
Mónica Cortiñas
,
Raquel Chocarro
,
Margarita Elorz
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Proyecto
DOI
What attention is paid to the elements in an online retailing store?: An Eye-Tracking study of the product area
We study attention processes to brand, price and visual information about products in online retailing websites, simultaneously …
Mónica Cortiñas
,
Raquel Chocarro
,
Arantxa Villanueva
Proyecto
Diapositivas
20thEAERCD
Image, Brand and Price Info: do they always matter the same?
We study attention processes to brand, price and visual information about products in online retailing websites, simultaneously …
Mónica Cortiñas
,
Raquel Chocarro
,
Arantxa Villanueva
Proyecto
ETRA 2019. ETWEB
What Are the Factors that Drive Traditional Videogame Players to Play Mobile Games?
This study analyses player migration from traditional to mobile videogame platforms. A human migration framework, the …
Xiaowei Cai
,
Javier Cebollada
,
Mónica Cortiñas
Proyecto
2019INFORMS
Attention to Online Channels across the Path to Purchase: An Eye-Tracking Study
Currently, consumers display what is known as omnichannel behavior, that is, the combined use of digital and physical channels …
Mónica Cortiñas
,
Rafael Cabeza
,
Raquel Chocarro
,
Arantxa Villanueva
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Proyecto
DOI
What Do My Channels Provide to My Customers? Omni-Channel Customers versus Mono-channel Customers and the Impact of Distribution Services
Consumers are increasingly combining distribution channels, both between purchases and when completing the same purchase in the …
Mónica Cortiñas
,
Raquel Chocarro
,
Margarita Elorz
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Proyecto
DOI
Omnichannel Behaviour: Definitions and Covariables
In pursuit of a more efficient shopping experience, consumers are using a growing combination of distribution channels, in what has …
Mónica Cortiñas
,
Raquel Chocarro
,
Margarita Elorz
Proyecto
Slides
IMRC
What Are the Factors that Drive Traditional Videogame Players to Play Mobile Games?
This study analyses player migration from traditional to mobile videogame platforms. A human migration framework, the …
Xiaowei Cai
,
Javier Cebollada
,
Mónica Cortiñas
Proyecto
Aemark2018
Uso del canal online en función del proceso de compra: Un estudio mediante análisis de fijación de la mirada
Los consumidores a lo largo de su proceso de compra se comportan de forma omnicanal combinando canales físicos y digitales en …
Mónica Cortiñas
,
Rafael Cabeza
,
Raquel Chocarro
,
Arantxa Villanueva
Proyecto
slides
AEMARK2018
Different channels for different services: information sources for services with search, experience and credence attributes
A first step in many decision-making processes is a search for information. This paper focuses on the means consumers use to access …
Raquel Chocarro
,
Mónica Cortiñas
,
María Luisa Villanueva
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Proyecto
Proyecto
DOI
Distinctive competencies and competency-based management in regulated sectors: A methodological proposal applied to the pharmaceutical retail sector in Spain
To gain the competitive advantage needed to survive and compete in an environment led by large distribution chains, small-scale …
Alberto Ibañez Fernandez
,
Pedro Reinares Lara
,
Mónica Cortiñas
,
Gyanendra Singh Sisodia
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Proyecto
DOI
Distintos canales para distintos servicios: Fuentes de Información en Servicios de Búsqueda, Experiencia y Creencia
Mónica Cortiñas
,
Raquel Chocarro
,
María Luisa Villanueva
Proyecto
Aemark2018
Omnichannel behavior: Definitions and covariables
Mónica Cortiñas
,
Raquel Chocarro
,
Margarita Elorz
Proyecto
slides
AEMARK2017
Private Sales Clubs: A 21st Century Distribution Channel
Private sales clubs are a novel service institution arising out of the Internet’s ability to allow an exclusively online channel …
Roger R. Betancourt
,
Raquel Chocarro
,
Mónica Cortiñas
,
Margarita Elorz
,
José M. Múgica
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Proyecto
DOI
The role of distribution services in omnichannel segmentation
Mónica Cortiñas
,
Raquel Chocarro
,
Margarita Elorz
,
José M. Múgica
Proyecto
MkTrends2017
The Role of Distribution Services in Multichannel and Omnichannel Behavior
Roger Betancourt
,
Mónica Cortiñas
,
Raquel Chocarro
,
Margarita Elorz
,
José Miguel Múgica
Proyecto
AEMARK2016
The Role of Distribution Services in Multichannel and Omnichannel Behavior
Roger Betancourt
,
Mónica Cortiñas
,
Raquel Chocarro
,
Margarita Elorz
,
José Miguel Múgica
Proyecto
Multichannel Marketing: Recasting the Customer Experience
Channel Choice in the 21st Century: The Hidden Role of Distribution Services
A fundamental distinction between goods and services is that in the retailing of goods and some services the costs of production and …
Roger R. Betancourt
,
Raquel Chocarro
,
Mónica Cortiñas
,
Margarita Elorz
,
José M. Múgica
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Proyecto
DOI
Fuentes de información y compra en los servicios de experiencia y creencia
Raquel Chocarro
,
Mónica Cortiñas
,
María Luisa Villanueva
Proyecto
Proyecto
AEMARK2016
Creación de sarisfacción y lealtad en nuevos canales: Private Sales Clubs
Roger Betancourt
,
Mónica Cortiñas
,
Raquel Chocarro
,
Margarita Elorz
,
José Miguel Múgica
Proyecto
AEMARK2015
Customer heterogenity in the development of e-loyalty
The purpose of this study is to identify customer-specific differences in a general model of e-loyalty taking into account the …
Raquel Chocarro
,
Mónica Cortiñas
,
Maria Luisa Villanueva
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Proyecto
DOI
The Impact of Market Environments on Marketing Relationships
This paper addresses empirically two issues. One is whether or not basic marketing relationships at the establishment level are robust …
Roger R. Betancourt
,
Raquel Chocarro
,
Mónica Cortiñas
,
Margarita Elorz
,
José Miguel Múgica
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Proyecto
DOI
Situational variables in online versus offline channel choice
Since the advent and rapid diffusion of the Internet, the subject of consumer channel choice has attracted a large amount of research, …
Raquel Chocarro
,
Mónica Cortiñas
,
María Luisa Villanueva
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Proyecto
Proyecto
DOI
The impact of expert opinion in consumer perception of wines
This paper aims to examine the way in which consumers integrate experts' opinions into their own evaluations of a selection of red …
Raquel Chocarro
,
Mónica Cortiñas
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Proyecto
DOI
Estudio influencia del conocimiento de la categoría de producto. El caso del espárrago (de Navarra)
Mónica Cortiñas
Proyecto
Euroasper2012
The Impact of Market Environments on Marketing Relationships
Roger Betancourt
,
Raquel Chocarro
,
Mónica Cortiñas
,
Margarita Elorz
,
José Miguel Múgica
Proyecto
7thIAM
Understanding multi-channel banking customers
This paper contributes to the knowledge of the impact of the multi-channel strategy by analyzing its effects on one key aspect of the …
Mónica Cortiñas
,
Raquel Chocarro
,
María Luisa Villanueva
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Proyecto
Proyecto
DOI
Heterogeneity of Outcome in the Consumer Evaluation of the Retail Encounter: A Post-hoc Segmentation Analysis in Structural Equation Models
Intense price competition, diminishing product differentiation and the difficulty of attracting new customers increase the relevance of …
Mónica Cortiñas
,
Raquel Chocarro
,
María Luisa Villanueva
PDF
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Proyecto
DOI
The role of Purchase Regularity and Purchase Frequency in Price and Discount Sensitivity
The objective of our study is to analyze how regularity and frequency of purchase affect price and discount sensitivity in brand choice …
Mariya Andreeva
,
Mónica Cortiñas
,
Margarita Elorz
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Proyecto
The impact of product category knowledge on consumer use of extrinsic cues - A study involving agrifood products
In this paper, we analyse the importance of consumer knowledge and its moderating effect on the use of extrinsic cues to make product …
Raquel Chocarro
,
Mónica Cortiñas
,
Margarita Elorz
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Proyecto
DOI
The use of loyalty-cards databases: Differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders
In the retail food sector, databases generated by customer loyalty programs are becoming increasingly important. The information stored …
Mónica Cortiñas
,
Margarita Elorz
,
José Miguel Múgica
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Proyecto
DOI
The demand for and the supply of distribution services: A basis for the analysis of customer satisfaction in retailing
This paper brings together two bodies of literature. One of them is a literature on the special role of the consumer in retailing. The …
Roger R. Betancourt
,
Mónica Cortiñas
,
Margarita Elorz
,
José Miguel Múgica
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Proyecto
DOI
La importancia del atributo origen en la elección de productos agroalimentarios. El caso del espárrago de Navarra
This study analyses the importance of extrinsic attributes in the customer’s choice of the white asparagus category, paying …
Raquel Chocarro
,
Mónica Cortiñas
,
Margarita Elorz
,
María Luisa Villanueva
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Proyecto
El Problema De Elección De Marca en una Categoría Compleja: Aplicación de una Red Neuronal Artificial
In this paper we use an Artificial Neural Network Model for the analysis of the brand choice problem in a high-penetration …
Mónica Cortiñas
,
Margarita Elorz
,
José Miguel Múgica
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Proyecto
Proyecto
Loyalty cards: Are retailers ignoring non-card-holder behaviour?
.
Mónica Cortiñas
,
Margarita Elorz
,
José Miguel Múgica
Citar
Proyecto
Retail Store Loyalty Management via an Analysis of Heterogeneity of the Service Elements
This paper follows a line of research opened up by a series of authors who use a marketing approach for the study of retail service …
Mónica Cortiñas
,
Margarita Elorz
,
María Luisa Villanueva
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Proyecto
DOI
The Use of a Retail Store Database for Brand Choice Analysis
Retailers who wish to make decisions for a single store and have access to the scan- ner data of all purchases and to the scanner data …
Carmen Berné
,
Mónica Cortiñas
,
Margarita Elorz
,
José Miguel Múgica
PDF
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Proyecto
DOI
Citar
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