Recientes

• From familiarity to acceptance: The impact of Generative Artificial Intelligence on consumer adoption of retail chatbots
• Voice-activated personal assistants and privacy concerns: a Twitter analysis
• Impact of process and outcome quality on intention for continued use of voice assistants
• Attention To Product Images In An Online Retailing Store: An Eye-Tracking Study Considering Consumer Goals And Type Of Product
• Impact of seller- and buyer-created content on product sales in the electronic commerce platform: The role of informativeness, readability, multimedia richness, and extreme valence
• Emotional response of virtual assistants as an added value of an interactive product
• Aprendiendo principios de neurociencia
• A grounded theory approach to understanding in-game goods purchase
• Self-report measure of dispositional flow experience in the video game context: Conceptualisation and scale development
• From traditional gaming to mobile gaming: Video game players' switching behaviour
• Editorial Note: Research Topic The Impact of AI-Enabled Technologies in E-commerce and Omnichannel Retailing.
• Teachers’ attitudes towards chatbots in education: a technology acceptance model approach considering the effect of social language, bot proactiveness, and users’ characteristics
• La seguridad sanitaria como atributo de creencia en el sector turístico
• ¿Tienen los profesores intención de usar asistentes virtuales? Efecto moderador del nivel de competencias digitales y edad del profesor
• Videogame players' purchase behaviour of different types of in-game goods
• Omni-channel users and omni-channel customers: a segmentation analysis using distribution services
• Innovación en marketing y canales de distribución para negocios B2C.
• Marketing en la era de Alexa: Cómo la Inteligencia Artificial está cambiando las relaciones entre consumidores y empresas.
• Jornadas Doctorales INARBE: Seminario Inteligencia Artificial y Marketing
• ¿En qué se fijan los consumidores en un establecimiento online?: Un estudio de eye-tracking del área de producto.
• Hoja de estilos web y power point
• What attention is paid to the elements in an online retailing store?: An Eye-Tracking study of the product area
• What attention is paid to the elements in an online retailing store?: An Eye-Tracking study of the product area
• Image, Brand and Price Info: do they always matter the same?
• What Are the Factors that Drive Traditional Videogame Players to Play Mobile Games?
• Nueva web
• Attention to Online Channels across the Path to Purchase: An Eye-Tracking Study
• What Do My Channels Provide to My Customers? Omni-Channel Customers versus Mono-channel Customers and the Impact of Distribution Services
• Omnichannel Behaviour: Definitions and Covariables
• Omnichannel Behaviour: Definitions and Covariables
• Omnichannel Behaviour: Definitions and Covariables
• Concurso Acceso Cuerpos Docentes Universitarios.
• What Are the Factors that Drive Traditional Videogame Players to Play Mobile Games?
• Uso del canal online en función del proceso de compra: Un estudio mediante análisis de fijación de la mirada
• Uso del canal online en función del proceso de compra: Un estudio mediante análisis de fijación de la mirada
• Different channels for different services: information sources for services with search, experience and credence attributes
• Monedas digitales; economía digital e IVA
• Criptomonedas: ¿milagro tecnológico, inversión financiera o moda pasajera?
• Distinctive competencies and competency-based management in regulated sectors: A methodological proposal applied to the pharmaceutical retail sector in Spain
• Gráficos Interactivos: dando vida a los números
• ¿Qué distingue a una farmacia de otra?
• Omnichannel Behaviour: Definitions and Covariables
• Distintos canales para distintos servicios: Fuentes de Información en Servicios de Búsqueda, Experiencia y Creencia
• Omnichannel behavior: Definitions and covariables
• Omnichannel behavior: Definitions and covariables
• Data Science Specialization in Coursera
• Probando el hosting de Amazon S3
• Recursos para presentaciones y blogs (II)
• Recursos para presentaciones y blogs (I)
• Private Sales Clubs: A 21st Century Distribution Channel
• Private Sales Clubs: A 21st Century Distribution Channel
• The role of distribution services in omnichannel segmentation
• Primeros pasos en blogger
• Nuevo artículo: Channel Choice in the 21st Century: The Hidden Role of Distribution Services
• Mapas Conceptuales
• ¡Mis apuntes, mi tesoro!
• The Role of Distribution Services in Multichannel and Omnichannel Behavior
• The Role of Distribution Services in Multichannel and Omnichannel Behavior
• The Island of Research
• Fuentes tipográficas
• Channel Choice in the 21st Century: The Hidden Role of Distribution Services
• Repositorios para material docente
• Cierre Congreso Aemark2015
• Creación de sarisfacción y lealtad en nuevos canales: Private Sales Clubs
• Fuentes de información y compra en los servicios de experiencia y creencia
• Visualizando los temas de investigación
• Customer heterogenity in the development of e-loyalty
• Verano: ¿Cuándo si no?
• El uso de blogs para materias no presenciales
• Gamificación (2). Recursos para dinamizar la clase
• XXVII Congreso de Marketing Aemark 2015
• Imagen de marca, posicionamiento social y RSC
• Nuevos canales para servicios
• Blogs educativos: Blogger o Wordpress
• Customer heterogenity in the development of e-loyalty
• Presentaciones en HTML con Reveal.js
• Gamificación: Simuladores de empresa. ¡3, 2, 1 Fight!
• Muerte por power point
• Presentación
• The Impact of Market Environments on Marketing Relationships
• Situational variables in online versus offline channel choice
• The impact of expert opinion in consumer perception of wines
• Estudio influencia del conocimiento de la categoría de producto. El caso del espárrago (de Navarra)
• The Impact of Market Environments on Marketing Relationships
• Heterogeneity of Outcome in the Consumer Evaluation of the Retail Encounter: A Post-hoc Segmentation Analysis in Structural Equation Models
• Understanding multi-channel banking customers
• The role of Purchase Regularity and Purchase Frequency in Price and Discount Sensitivity
• The impact of product category knowledge on consumer use of extrinsic cues - A study involving agrifood products
• The use of loyalty-cards databases: Differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders
• The demand for and the supply of distribution services: A basis for the analysis of customer satisfaction in retailing
• La importancia del atributo origen en la elección de productos agroalimentarios. El caso del espárrago de Navarra
• El Problema De Elección De Marca en una Categoría Compleja: Aplicación de una Red Neuronal Artificial
• Loyalty cards: Are retailers ignoring non-card-holder behaviour?
• Retail Store Loyalty Management via an Analysis of Heterogeneity of the Service Elements
• The Use of a Retail Store Database for Brand Choice Analysis