Catedrática en el área de Comercialización e Investigación de Mercados
Intereses
- Marketing
- Comercio Electrónico
- Nuevas tecnologías
- Innovación docente
- Programadora aficionada
Recientes
- Voice-activated personal assistants and privacy concerns: a Twitter analysis
- Impact of process and outcome quality on intention for continued use of voice assistants
- Attention To Product Images In An Online Retailing Store: An Eye-Tracking Study Considering Consumer Goals And Type Of Product
- Impact of seller- and buyer-created content on product sales in the electronic commerce platform: The role of informativeness, readability, multimedia richness, and extreme valence
- Emotional response of virtual assistants as an added value of an interactive product
- Aprendiendo principios de neurociencia
- A grounded theory approach to understanding in-game goods purchase
- Self-report measure of dispositional flow experience in the video game context: Conceptualisation and scale development
- From traditional gaming to mobile gaming: Video game players' switching behaviour
- Editorial Note: Research Topic The Impact of AI-Enabled Technologies in E-commerce and Omnichannel Retailing.
- Teachers’ attitudes towards chatbots in education: a technology acceptance model approach considering the effect of social language, bot proactiveness, and users’ characteristics
- La seguridad sanitaria como atributo de creencia en el sector turístico
- ¿Tienen los profesores intención de usar asistentes virtuales? Efecto moderador del nivel de competencias digitales y edad del profesor
- Videogame players' purchase behaviour of different types of in-game goods
- Omni-channel users and omni-channel customers: a segmentation analysis using distribution services
- Innovación en marketing y canales de distribución para negocios B2C.
- Marketing en la era de Alexa: Cómo la Inteligencia Artificial está cambiando las relaciones entre consumidores y empresas.
- Jornadas Doctorales INARBE: Seminario Inteligencia Artificial y Marketing
- ¿En qué se fijan los consumidores en un establecimiento online?: Un estudio de eye-tracking del área de producto.
- Hoja de estilos web y power point
- What attention is paid to the elements in an online retailing store?: An Eye-Tracking study of the product area
- What attention is paid to the elements in an online retailing store?: An Eye-Tracking study of the product area
- Image, Brand and Price Info: do they always matter the same?
- What Are the Factors that Drive Traditional Videogame Players to Play Mobile Games?
- Nueva web
- Attention to Online Channels across the Path to Purchase: An Eye-Tracking Study
- What Do My Channels Provide to My Customers? Omni-Channel Customers versus Mono-channel Customers and the Impact of Distribution Services
- Omnichannel Behaviour: Definitions and Covariables
- Omnichannel Behaviour: Definitions and Covariables
- Omnichannel Behaviour: Definitions and Covariables
- Concurso Acceso Cuerpos Docentes Universitarios.
- What Are the Factors that Drive Traditional Videogame Players to Play Mobile Games?
- Uso del canal online en función del proceso de compra: Un estudio mediante análisis de fijación de la mirada
- Uso del canal online en función del proceso de compra: Un estudio mediante análisis de fijación de la mirada
- Different channels for different services: information sources for services with search, experience and credence attributes
- Monedas digitales; economía digital e IVA
- Criptomonedas: ¿milagro tecnológico, inversión financiera o moda pasajera?
- Distinctive competencies and competency-based management in regulated sectors: A methodological proposal applied to the pharmaceutical retail sector in Spain
- Gráficos Interactivos: dando vida a los números
- ¿Qué distingue a una farmacia de otra?
- Omnichannel Behaviour: Definitions and Covariables
- Distintos canales para distintos servicios: Fuentes de Información en Servicios de Búsqueda, Experiencia y Creencia
- Omnichannel behavior: Definitions and covariables
- Omnichannel behavior: Definitions and covariables
- Data Science Specialization in Coursera
- Probando el hosting de Amazon S3
- Recursos para presentaciones y blogs (II)
- Recursos para presentaciones y blogs (I)
- Private Sales Clubs: A 21st Century Distribution Channel
- Private Sales Clubs: A 21st Century Distribution Channel
- The role of distribution services in omnichannel segmentation
- Primeros pasos en blogger
- Nuevo artículo: Channel Choice in the 21st Century: The Hidden Role of Distribution Services
- Mapas Conceptuales
- ¡Mis apuntes, mi tesoro!
- The Role of Distribution Services in Multichannel and Omnichannel Behavior
- The Role of Distribution Services in Multichannel and Omnichannel Behavior
- The Island of Research
- Fuentes tipográficas
- Channel Choice in the 21st Century: The Hidden Role of Distribution Services
- Repositorios para material docente
- Cierre Congreso Aemark2015
- Creación de sarisfacción y lealtad en nuevos canales: Private Sales Clubs
- Fuentes de información y compra en los servicios de experiencia y creencia
- Visualizando los temas de investigación
- Customer heterogenity in the development of e-loyalty
- Verano: ¿Cuándo si no?
- El uso de blogs para materias no presenciales
- Gamificación (2). Recursos para dinamizar la clase
- XXVII Congreso de Marketing Aemark 2015
- Imagen de marca, posicionamiento social y RSC
- Nuevos canales para servicios
- Blogs educativos: Blogger o Wordpress
- Customer heterogenity in the development of e-loyalty
- Presentaciones en HTML con Reveal.js
- Gamificación: Simuladores de empresa. ¡3, 2, 1 Fight!
- Muerte por power point
- Presentación
- The Impact of Market Environments on Marketing Relationships
- Situational variables in online versus offline channel choice
- The impact of expert opinion in consumer perception of wines
- Estudio influencia del conocimiento de la categoría de producto. El caso del espárrago (de Navarra)
- The Impact of Market Environments on Marketing Relationships
- Heterogeneity of Outcome in the Consumer Evaluation of the Retail Encounter: A Post-hoc Segmentation Analysis in Structural Equation Models
- Understanding multi-channel banking customers
- The role of Purchase Regularity and Purchase Frequency in Price and Discount Sensitivity
- The impact of product category knowledge on consumer use of extrinsic cues - A study involving agrifood products
- The use of loyalty-cards databases: Differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders
- The demand for and the supply of distribution services: A basis for the analysis of customer satisfaction in retailing
- La importancia del atributo origen en la elección de productos agroalimentarios. El caso del espárrago de Navarra
- El Problema De Elección De Marca en una Categoría Compleja: Aplicación de una Red Neuronal Artificial
- Loyalty cards: Are retailers ignoring non-card-holder behaviour?
- Retail Store Loyalty Management via an Analysis of Heterogeneity of the Service Elements
- The Use of a Retail Store Database for Brand Choice Analysis