En este proyecto exploramos las características distintivas de los productos agroalimentarios y los retos de su comercialización.
Agricultural Marketing
Agricultural Marketing
Publicaciones
The impact of expert opinion in consumer perception of wines
This paper aims to examine the way in which consumers integrate experts' opinions into their own evaluations of a selection of red …
The impact of product category knowledge on consumer use of extrinsic cues - A study involving agrifood products
In this paper, we analyse the importance of consumer knowledge and its moderating effect on the use of extrinsic cues to make product …
La importancia del atributo origen en la elección de productos agroalimentarios. El caso del espárrago de Navarra
This study analyses the importance of extrinsic attributes in the customer’s choice of the white asparagus category, paying …