e-commerce

Visual attention in e-commerce

Analysis of attention to visual stimuli in e-commerce through eye-tracking techniques.

Omnichannel Behaviour: Definitions and Covariables

Seminario en el marco del International Seminar: The Retail Challenge from Multichannel to Omnichannel Strategy

Distintos canales para distintos servicios: Fuentes de Información en Servicios de Búsqueda, Experiencia y Creencia

Omnichannel behavior: Definitions and covariables

Omnichannel behavior: Definitions and covariables

The role of distribution services in omnichannel segmentation

Best Paper Award

The Role of Distribution Services in Multichannel and Omnichannel Behavior

The Role of Distribution Services in Multichannel and Omnichannel Behavior

Creación de sarisfacción y lealtad en nuevos canales: Private Sales Clubs

Fuentes de información y compra en los servicios de experiencia y creencia