The role of distribution services in omnichannel segmentation

Mónica Cortiñas, Raquel Chocarro, Margarita Elorz, José M. Múgica

January 2017

Project MkTrends2017

The role of distribution services in omnichannel segmentation

Mónica Cortiñas, Raquel Chocarro, Margarita Elorz, José M. Múgica

January 2017

Project MkTrends2017

Publication

In International Marketing Trends Conference 2017

Best Paper Award

omnichannel behavior e-commerce

Mónica Cortiñas