Raquel Chocarro

Latest

• Emotional response of virtual assistants as an added value of an interactive product
• Editorial Note: Research Topic The Impact of AI-Enabled Technologies in E-commerce and Omnichannel Retailing.
• Teachers’ attitudes towards chatbots in education: a technology acceptance model approach considering the effect of social language, bot proactiveness, and users’ characteristics
• ¿Tienen los profesores intención de usar asistentes virtuales? Efecto moderador del nivel de competencias digitales y edad del profesor
• Omni-channel users and omni-channel customers: a segmentation analysis using distribution services
• ¿En qué se fijan los consumidores en un establecimiento online?: Un estudio de eye-tracking del área de producto.
• What attention is paid to the elements in an online retailing store?: An Eye-Tracking study of the product area
• What attention is paid to the elements in an online retailing store?: An Eye-Tracking study of the product area
• Image, Brand and Price Info: do they always matter the same?
• Attention to Online Channels across the Path to Purchase. An Eye-Tracking Study
• What Do My Channels Provide to My Customers? Omni-Channel Customers versus Mono-channel Customers and the Impact of Distribution Services
• Omnichannel Behaviour: Definitions and Covariables
• Omnichannel Behaviour: Definitions and Covariables
• Omnichannel Behaviour: Definitions and Covariables
• Uso del canal online en función del proceso de compra: Un estudio mediante análisis de fijación de la mirada
• Different channels for different services: information sources for services with search, experience and credence attributes
• Omnichannel Behaviour: Definitions and Covariables
• Distintos canales para distintos servicios: Fuentes de Información en Servicios de Búsqueda, Experiencia y Creencia
• Omnichannel behavior: Definitions and covariables
• Omnichannel behavior: Definitions and covariables
• Private Sales Clubs: A 21st Century Distribution Channel
• The role of distribution services in omnichannel segmentation
• The Role of Distribution Services in Multichannel and Omnichannel Behavior
• The Role of Distribution Services in Multichannel and Omnichannel Behavior
• Channel Choice in the 21st Century: The Hidden Role of Distribution Services
• Creación de sarisfacción y lealtad en nuevos canales: Private Sales Clubs
• Fuentes de información y compra en los servicios de experiencia y creencia
• Customer heterogenity in the development of e-loyalty
• The Impact of Market Environments on Marketing Relationships
• Situational variables in online versus offline channel choice
• The impact of expert opinion in consumer perception of wines
• The Impact of Market Environments on Marketing Relationships
• Heterogeneity of Outcome in the Consumer Evaluation of the Retail Encounter: A Post-hoc Segmentation Analysis in Structural Equation Models
• Understanding multi-channel banking customers
• The impact of product category knowledge on consumer use of extrinsic cues - A study involving agrifood products