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Mónica Cortiñas
Public University of Navarre
Full Professor of Marketing
Interests
Marketing
e-commerce
Information technology
Teaching innovation
Amateur programmer
Latest
Voice-activated personal assistants and privacy concerns: a Twitter analysis
Impact of process and outcome quality on intention for continued use of voice assistants
Attention To Product Images In An Online Retailing Store: An Eye-Tracking Study Considering Consumer Goals And Type Of Product
Impact of seller- and buyer-created content on product sales in the electronic commerce platform: The role of informativeness, readability, multimedia richness, and extreme valence
Emotional response of virtual assistants as an added value of an interactive product
A grounded theory approach to understanding in-game goods purchase
Self-report measure of dispositional flow experience in the video game context: Conceptualisation and scale development
From traditional gaming to mobile gaming: Video game players' switching behaviour
Editorial Note: Research Topic The Impact of AI-Enabled Technologies in E-commerce and Omnichannel Retailing.
Teachers’ attitudes towards chatbots in education: a technology acceptance model approach considering the effect of social language, bot proactiveness, and users’ characteristics
¿Tienen los profesores intención de usar asistentes virtuales? Efecto moderador del nivel de competencias digitales y edad del profesor
Videogame players' purchase behaviour of different types of in-game goods
Omni-channel users and omni-channel customers: a segmentation analysis using distribution services
Marketing en la era de Alexa: Cómo la Inteligencia Artificial está cambiando las relaciones entre consumidores y empresas.
¿En qué se fijan los consumidores en un establecimiento online?: Un estudio de eye-tracking del área de producto.
What attention is paid to the elements in an online retailing store?: An Eye-Tracking study of the product area
What attention is paid to the elements in an online retailing store?: An Eye-Tracking study of the product area
Image, Brand and Price Info: do they always matter the same?
What Are the Factors that Drive Traditional Videogame Players to Play Mobile Games?
Attention to Online Channels across the Path to Purchase. An Eye-Tracking Study
What Do My Channels Provide to My Customers? Omni-Channel Customers versus Mono-channel Customers and the Impact of Distribution Services
Omnichannel Behaviour: Definitions and Covariables
Omnichannel Behaviour: Definitions and Covariables
Display Jupyter Notebooks with Academic
Omnichannel Behaviour: Definitions and Covariables
Concurso Acceso Cuerpos Docentes Universitarios.
Uso del canal online en función del proceso de compra: Un estudio mediante análisis de fijación de la mirada
Different channels for different services: information sources for services with search, experience and credence attributes
Monedas digitales; economía digital e IVA
Distinctive competencies and competency-based management in regulated sectors: A methodological proposal applied to the pharmaceutical retail sector in Spain
Omnichannel Behaviour: Definitions and Covariables
Distintos canales para distintos servicios: Fuentes de Información en Servicios de Búsqueda, Experiencia y Creencia
Omnichannel behavior: Definitions and covariables
Omnichannel behavior: Definitions and covariables
Private Sales Clubs: A 21st Century Distribution Channel
The role of distribution services in omnichannel segmentation
The Role of Distribution Services in Multichannel and Omnichannel Behavior
The Role of Distribution Services in Multichannel and Omnichannel Behavior
Academic: the website builder for Hugo
Channel Choice in the 21st Century: The Hidden Role of Distribution Services
Creación de sarisfacción y lealtad en nuevos canales: Private Sales Clubs
Fuentes de información y compra en los servicios de experiencia y creencia
Customer heterogenity in the development of e-loyalty
The Impact of Market Environments on Marketing Relationships
Situational variables in online versus offline channel choice
The impact of expert opinion in consumer perception of wines
Estudio influencia del conocimiento de la categoría de producto. El caso del espárrago (de Navarra)
The Impact of Market Environments on Marketing Relationships
Heterogeneity of Outcome in the Consumer Evaluation of the Retail Encounter: A Post-hoc Segmentation Analysis in Structural Equation Models
Understanding multi-channel banking customers
The role of Purchase Regularity and Purchase Frequency in Price and Discount Sensitivity
The impact of product category knowledge on consumer use of extrinsic cues - A study involving agrifood products
The use of loyalty-cards databases: Differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders
The demand for and the supply of distribution services: A basis for the analysis of customer satisfaction in retailing
La importancia del atributo origen en la elección de productos agroalimentarios. El caso del espárrago de Navarra
El Problema De Elección De Marca en una Categoría Compleja: Aplicación de una Red Neuronal Artificial
Loyalty cards: Are retailers ignoring non-card-holder behaviour?
Retail Store Loyalty Management via an Analysis of Heterogeneity of the Service Elements
The Use of a Retail Store Database for Brand Choice Analysis
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