Image credit: destinocastillayleon.es

The Role of Distribution Services in Multichannel and Omnichannel Behavior

Proyecto AEMARK2016
Image credit: destinocastillayleon.es

The Role of Distribution Services in Multichannel and Omnichannel Behavior

Roger Betancourt, Mónica Cortiñas, Raquel Chocarro, Margarita Elorz, José Miguel Múgica
Proyecto AEMARK2016

Resumen

Publicación
In XXVIII International Marketing Conference AEMARK 2016
omnichannel behavior e-commerce