Image credit: destinocastillayleon.es

The Role of Distribution Services in Multichannel and Omnichannel Behavior

Project AEMARK2016
Image credit: destinocastillayleon.es

The Role of Distribution Services in Multichannel and Omnichannel Behavior

Roger Betancourt, Mónica Cortiñas, Raquel Chocarro, Margarita Elorz, José Miguel Múgica
Project AEMARK2016

Abstract

Publication
In XXVIII International Marketing Conference AEMARK 2016
omnichannel behavior e-commerce