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¿En qué se fijan los consumidores en un establecimiento online?: Un estudio de eye-tracking del área de producto.
What attention is paid to the elements in an online retailing store?: An Eye-Tracking study of the product area
What attention is paid to the elements in an online retailing store?: An Eye-Tracking study of the product area
Image, Brand and Price Info: do they always matter the same?
Attention to Online Channels across the Path to Purchase. An Eye-Tracking Study
Uso del canal online en función del proceso de compra: Un estudio mediante análisis de fijación de la mirada
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