Image credit: Pixabay

What attention is paid to the elements in an online retailing store?: An Eye-Tracking study of the product area

Image credit: Pixabay

What attention is paid to the elements in an online retailing store?: An Eye-Tracking study of the product area

Resumen

We study attention processes to brand, price and visual information about products in online retailing websites, simultaneously considering the effects of consumers’ goals, purchase category and consumers’ statements. We use an intra-subject experimental design, simulated web stores and a combination of observational eye-tracking data and declarative measures.

Fecha
Localización
Zaragoza, Spain
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Mónica Cortiñas
Profesora de Marketing