What attention is paid to the elements in an online retailing store?: An Eye-Tracking study of the product area
We study attention processes to brand, price and visual information about products in online retailing websites, simultaneously …
Image, Brand and Price Info: do they always matter the same?
We study attention processes to brand, price and visual information about products in online retailing websites, simultaneously …
What Are the Factors that Drive Traditional Videogame Players to Play Mobile Games?
This study analyses player migration from traditional to mobile videogame platforms. A human migration framework, the …
Attention to Online Channels across the Path to Purchase: An Eye-Tracking Study
Currently, consumers display what is known as omnichannel behavior, that is, the combined use of digital and physical channels …
What Do My Channels Provide to My Customers? Omni-Channel Customers versus Mono-channel Customers and the Impact of Distribution Services
Consumers are increasingly combining distribution channels, both between purchases and when completing the same purchase in the …
Omnichannel Behaviour: Definitions and Covariables
In pursuit of a more efficient shopping experience, consumers are using a growing combination of distribution channels, in what has …
What Are the Factors that Drive Traditional Videogame Players to Play Mobile Games?
This study analyses player migration from traditional to mobile videogame platforms. A human migration framework, the …
Uso del canal online en función del proceso de compra: Un estudio mediante análisis de fijación de la mirada
Los consumidores a lo largo de su proceso de compra se comportan de forma omnicanal combinando canales físicos y digitales en …
Different channels for different services: information sources for services with search, experience and credence attributes
A first step in many decision-making processes is a search for information. This paper focuses on the means consumers use to access …
Distinctive competencies and competency-based management in regulated sectors: A methodological proposal applied to the pharmaceutical retail sector in Spain
To gain the competitive advantage needed to survive and compete in an environment led by large distribution chains, small-scale …
Private Sales Clubs: A 21st Century Distribution Channel
Private sales clubs are a novel service institution arising out of the Internet’s ability to allow an exclusively online channel …
Channel Choice in the 21st Century: The Hidden Role of Distribution Services
A fundamental distinction between goods and services is that in the retailing of goods and some services the costs of production and …
Customer heterogenity in the development of e-loyalty
The purpose of this study is to identify customer-specific differences in a general model of e-loyalty taking into account the …
The Impact of Market Environments on Marketing Relationships
This paper addresses empirically two issues. One is whether or not basic marketing relationships at the establishment level are robust …
Situational variables in online versus offline channel choice
Since the advent and rapid diffusion of the Internet, the subject of consumer channel choice has attracted a large amount of research, …
The impact of expert opinion in consumer perception of wines
This paper aims to examine the way in which consumers integrate experts’ opinions into their own evaluations of a selection of …
Understanding multi-channel banking customers
This paper contributes to the knowledge of the impact of the multi-channel strategy by analyzing its effects on one key aspect of the …
Heterogeneity of Outcome in the Consumer Evaluation of the Retail Encounter: A Post-hoc Segmentation Analysis in Structural Equation Models
Intense price competition, diminishing product differentiation and the difficulty of attracting new customers increase the relevance of …
The role of Purchase Regularity and Purchase Frequency in Price and Discount Sensitivity
The objective of our study is to analyze how regularity and frequency of purchase affect price and discount sensitivity in brand choice …
The impact of product category knowledge on consumer use of extrinsic cues - A study involving agrifood products
In this paper, we analyse the importance of consumer knowledge and its moderating effect on the use of extrinsic cues to make product …
The use of loyalty-cards databases: Differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders
In the retail food sector, databases generated by customer loyalty programs are becoming increasingly important. The information stored …
The demand for and the supply of distribution services: A basis for the analysis of customer satisfaction in retailing
This paper brings together two bodies of literature. One of them is a literature on the special role of the consumer in retailing. The …
La importancia del atributo origen en la elección de productos agroalimentarios. El caso del espárrago de Navarra
This study analyses the importance of extrinsic attributes in the customer’s choice of the white asparagus category, paying …
El Problema De Elección De Marca en una Categoría Compleja: Aplicación de una Red Neuronal Artificial
In this paper we use an Artificial Neural Network Model for the analysis of the brand choice problem in a high-penetration …
Retail Store Loyalty Management via an Analysis of Heterogeneity of the Service Elements
This paper follows a line of research opened up by a series of authors who use a marketing approach for the study of retail service …
The Use of a Retail Store Database for Brand Choice Analysis
Retailers who wish to make decisions for a single store and have access to the scan- ner data of all purchases and to the scanner data …