Artificial Intelligence

Teachers’ attitudes towards chatbots in education: a technology acceptance model approach considering the effect of social language, bot proactiveness, and users’ characteristics

The appearance of Artificial Intelligence implementations, such as text-based virtual assistants (chatbots) in education is relatively new. These implementations can be useful for helping teachers and students to solve both educational questions and …

Marketing en la era de Alexa: Cómo la Inteligencia Artificial está cambiando las relaciones entre consumidores y empresas.

Charla en el marco de la jornada organizada por el Consejo Social de la UPNA: El mundo que viene (III). En representación del INARBE (Institute for Advanced Research in Business and Economics), repaso brevemente los efectos de la Inteligencia Artificial en las relaciones consumidores-empresa.

Artificial Intelligence in Retailing

Ongoing project on the impact of Artificial Intelligence in marketing.